Siobhan wants to join a new health club.Her roommate belongs to a club that Siobhan heard about on the radio.She decides to use her roommate's free guest passes to try out the club to see if it meets her needs.What stage of the consumer adoption process does this represent?

Question

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Siobhan is trying out the health club using her roommate's free guest passes, which represents the trial stage of the consumer adoption process. During this stage, consumers make the decision to try out a product or service to see if it meets their needs before committing to a purchase.

Siobhan Wants to Join a New Health Club