Diffusion gives marketers a way to figure out who will likely buy their product over a period of time,plan an appropriate marketing mix,and forecast potential sales.

Question

Quizplus · Accepted Answer

Diffusion theory describes the process by which certain products are adopted over time by a specific population or market segment. By understanding how diffusion works, marketers can develop strategies to reach and influence potential buyers, plan their marketing mix, and forecast potential sales. Therefore the given statement is true.

Diffusion Gives Marketers a Way to Figure Out Who Will