When a company needs to determine how much product to hold in inventory at various points in the distribution network,which of the fours Ps of marketing is being considered?

Question

Quizplus · Accepted Answer

The distribution network is a part of the "place" element in the marketing mix. By determining how much product to hold at various points in the distribution network, the company is considering factors such as transportation costs, storage costs, and timely availability of the product to customers. This falls under the broader umbrella of "place" in the marketing mix.

When a Company Needs to Determine How Much Product to Hold