Carla decided to pretest her survey questions to make sure they would be interpreted by the participants in the way she wanted.Carla was concerned with
A) validity.
B) consistency.
C) reliability.
D) accuracy.
E) targeting.
Correct Answer:
Verified
Q21: The generic term used to describe a
Q22: Which step in the marketing research process
Q23: Which of the following would be considered
Q24: Information collected for alternative purposes prior to
Q25: In order to develop a plan for
Q27: Company sales records,customer support records,and sales force
Q28: Research plan development is also sometimes called
A)strategic
Q29: A group of consumers is given various
Q30: Gathering data about what competitors are doing
Q31: There are many ways in which a
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