Which data collection method uses techniques from the field of anthropology in order to study consumer behavior?

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Ethnographic research uses techniques from the field of anthropology to study consumer behavior. It involves observing and analyzing consumer behavior in a natural setting without interfering with the behavior being studied. This method helps to gain insights into consumer preferences, behaviors, and decision-making processes. Neuromarketing uses neuroscience techniques to study consumer behavior, depth interviews involve one-on-one interviews with respondents to gain insights into their attitudes and behaviors, exploratory research is a preliminary research method used to identify research questions and hypotheses, and causal research is used to determine cause-and-effect relationships between variables.

Which Data Collection Method Uses Techniques from the Field of Anthropology