Which of the following is a form of quantitative research that can be used to measure consumer attitudes,intended behavior,and the motivations behind behavior?

Question

Quizplus · Accepted Answer

Surveys are a form of quantitative research that typically involve a structured questionnaire or interview that is administered to a large sample of respondents in order to gather information about their attitudes, beliefs, behaviors, and motivations. Surveys can be conducted in person, online, or by telephone, and can provide a wide range of quantitative data that can be analyzed using various statistical techniques. Surveys are often used by marketers to measure consumer attitudes and behaviors, assess the effectiveness of advertising campaigns, and identify opportunities for new products and services.

Which of the Following Is a Form of Quantitative Research