When a marketing researcher converts the information obtained from qualitative research,such as focus groups and surveys,into a form that can be used to solve a marketing problem,what step in the marketing research process is taking place?

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The step taking place is data analysis, which involves converting qualitative data into a form that can be used to solve a marketing problem. This process involves organizing, summarizing, and synthesizing the data to identify trends and patterns that can inform marketing decisions. It is an important step in the marketing research process because it provides the basis for making informed decisions about product development, pricing, promotion, and distribution.

When a Marketing Researcher Converts the Information Obtained from Qualitative