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All of the Following Are Reasons Qualitative Data Analysis Can

Question 45

Multiple Choice

All of the following are reasons qualitative data analysis can be challenging and misleading except


A) researchers may allow their own bias to influence their interpretation.
B) sample sizes can be small and therefore may not represent the general population of the target market.
C) closed-ended questions can include subtleties that a marketer might miss.
D) interviews can be directed in a way that takes participants away from what they were thinking and toward what the researcher wants to hear.
E) marketers could misunderstand the feedback of respondents.

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