In global marketing research,what kind of information is best acquired from secondary data?

Question

Quizplus · Accepted Answer

Secondary data is useful for obtaining information on governmental restrictions, such as quotas or tariffs, that may affect a company's ability to import its products to a foreign market. It may also provide information on the overall market size and potential demand, which can be beneficial for strategic planning. While secondary data can also provide information on competitors' products, prices, and promotional activities, this may not be as reliable or up-to-date as primary data obtained through direct research or surveys. Additionally, sales of a company's own products in a foreign country would require primary data collection rather than relying solely on secondary data sources.

In Global Marketing Research,what Kind of Information Is Best Acquired