When a company sends interviewers to a mall to talk with people about their buying behavior,it is conducting exploratory research.

Question

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Exploratory research is used to gather information and insights about a problem or issue without providing definitive answers or solutions. It is often performed when little is known about a topic or issue. Sending interviewers to a mall to talk with people about their buying behavior would be an example of exploratory research since the company is trying to gather information about consumer behavior in a particular setting.

When a Company Sends Interviewers to a Mall to Talk