Which subculture self-selects on the basis of a shared commitment to a particular product class,brand,or consumption activity?
A)an ethnic subculture
B)a consumption subculture
C)a product subculture
D)a regional subculture
E)a collective subculture

Question

Quizplus · Accepted Answer

A consumption subculture self-selects based on a shared commitment to a particular product class, brand, or consumption activity. Examples of consumption subcultures include coffee enthusiasts, craft beer aficionados, and luxury fashion connoisseurs. These subcultures can influence the consumption behaviors and preferences of their members, as well as create opportunities for targeted marketing strategies.

Which Subculture Self-Selects on the Basis of a Shared Commitment