Business-to-business marketing professionals focus on several major categories of business customers.Which of the following is not one of them?

Question

Quizplus · Accepted Answer

Business-to-business marketing is focused on selling products and services to other businesses, not to individual consumers (which are part of consumer markets). The other categories listed – government markets, institutional markets, producers, and reseller markets – are all types of business customers that B2B marketers may focus on.

Business-To-Business Marketing Professionals Focus on Several Major Categories of Business