The Built-Rite mowing company has been selling its lawnmowers to retail outlets for years.The company has decided it wants to tap into new markets,so it is looking to sell its mowing tractors to county institutions for mowing grass along public highways.If the county institutions purchase the Built-Rite mowers,it would be an example of

Question

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This would be a new buy because the county institutions are purchasing a type of product (mowing tractors) that they have not purchased before. They are not modifying their previous purchases or simply re-buying the same product.

The Built-Rite Mowing Company Has Been Selling Its Lawnmowers to Retail