Purchasing agents derive much of their power within the buying center through which role?
A)user
B)initiator
C)decider
D)influencer
E)gatekeeper

Name: Purchasing agents derive much of their power within the buying center through which role? A)user B)initiator C)decider D)influencer E)gatekeeper
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Question

Quizplus · Accepted Answer

Purchasing agents often act as gatekeepers, controlling the flow of information and access to other members of the buying center, thus deriving significant power.

Purchasing Agents Derive Much of Their Power Within the Buying