To a marketer,cognitive dissonance is synonymous with buyer's regret.

Question

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Cognitive dissonance refers to the psychological tension or discomfort that a person may feel when they hold two or more contradictory beliefs or values. In the context of marketing, it often refers to the feeling of regret or dissonance that a consumer may experience after making a purchase, particularly if they feel that the product does not meet their expectations or if they have conflicting feelings about the purchase. Therefore, cognitive dissonance is often synonymous with buyer's regret.

To a Marketer,cognitive Dissonance Is Synonymous with Buyer's Regret