Indirect competition occurs when
A)consumers choose between two products that perform the same function.
B)a company introduces a new product to its product line.
C)products are marketed to a new consumer segment.
D)products provide alternate solutions to the same market.
E)consumers purchase products that they did not intend to buy.

Question

Quizplus · Accepted Answer

Indirect competition occurs when different products offer alternate solutions to the same market, rather than competing directly with each other. For example, a gas car and an electric car compete indirectly as they both offer solutions for transportation, but in different ways.

Indirect Competition Occurs When