Compare the following statements to determine which one is accurate regarding marketing on a global scale versus marketing domestically?
A)Small businesses are not affected by global trends like large corporations are.
B)There is no difference between how products are marketed globally versus domestically.
C)Most U.S.firms do not need to consider the global marketing environment in any context.
D)Environmental scanning on a global scale is more complex than it is in the domestic environment.
E)The external marketing factors that are considered when marketing domestically do not apply when marketing products globally.

Question

Quizplus · Accepted Answer

Environmental scanning on a global scale is more complex than it is in the domestic environment. This is due to the numerous cultural, economic, and political differences that impact marketing strategies in different countries. Small businesses can also be affected by global trends, and U.S. firms need to consider the global marketing environment if they want to expand their business internationally. There are significant differences between how products are marketed globally versus domestically, and external factors such as culture, language, and regulations need to be taken into account when developing a global marketing strategy.

Compare the Following Statements to Determine Which One Is Accurate