When marketers for Walt Disney World in Florida attract French and British families by advertising the resort's new affordability for Europeans,what global marketing environment factor are they employing?
A)currency fluctuation
B)lowered trade barriers
C)international economic cooperation
D)income distribution levels
E)cultural fit

Question

Quizplus · Accepted Answer

The marketers are focusing on currency fluctuation, as they are highlighting the resort's affordability due to favorable exchange rates for Europeans.

When Marketers for Walt Disney World in Florida Attract French