If a domestic firm makes the mistake of believing that foreign consumers want exactly the same products that are sold in the United States,then that firm is most likely ignoring the importance of
A)consumer ethnocentrism.
B)demographics.
C)environmental scanning.
D)consumer confidence.
E)cultural fit.

Question

Quizplus · Accepted Answer

The firm is ignoring the importance of cultural fit, which involves understanding and adapting to the cultural preferences and needs of foreign consumers.

If a Domestic Firm Makes the Mistake of Believing That