A long-time leader in the beverage industry,Coca-Cola saw soft-drink sales decline when competitors began selling juices,teas,and energy drinks.This is an example of indirect competition.

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Coca-Cola faced competition from non-alcoholic beverages that were not traditional soft drinks, such as teas, juices, and energy drinks. This indicates indirect competition.

A Long-Time Leader in the Beverage Industry,Coca-Cola Saw Soft-Drink Sales