The activities a firm undertakes to create a certain perception of its product in the eyes of the target market are referred to as

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Positioning refers to the actions taken by a firm to establish a particular image or perception of its product in the minds of the target market. This can include messaging, branding, advertising, and other marketing activities that help differentiate the product from competitors and appeal to the desired audience. Zoning, leveraging, targeting, and labeling are not specific to creating a perception of a product in the market.

The Activities a Firm Undertakes to Create a Certain Perception