An action-oriented document or playbook that guides the analysis,implementation,and control of the firm's marketing strategy is the business plan.

Name: An action-oriented document or playbook that guides the analysis,implementation,and control of the firm's marketing strategy is the business plan.
Brand: Quizplus
Rating: 4.9 (56 reviews)

Question

Quizplus · Accepted Answer

A business plan is a comprehensive document outlining a company's goals, strategies, and financial projections, while a marketing plan specifically focuses on marketing strategies and actions.

An Action-Oriented Document or Playbook That Guides the Analysis,implementation,and Control