Marketing is defined as
A) any activity used to advertise and promote a product or service.
B) the set of activities needed to produce and deliver a product that produces the highest return on investment.
C) the process of managing the supply chain to ensure that products are delivered where and when customers want them.
D) the process of creating,communicating,and delivering value to customers and managing those relationships in ways that benefit the organization and its employees,customers,investors,and society as a whole.
E) the process of targeting and selecting a group of consumers or organizational buyers in order to promote a product or servicE.
Correct Answer:
Verified
Q11: Which era in the history of marketing
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Q14: The set of multiple companies directly linked
Q15: Having an efficient supply chain is directly
Q17: What is the key to creating value?
A)accurately
Q18: What percentage of new products fail in
Q19: During what stage in the evolution of
Q20: The perceived benefits,both monetary and nonmonetary,that customers
Q21: Which of the following products does not
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