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Marketers Define Customer Value as

Question 8

Multiple Choice

Marketers define customer value as


A) providing a product or a service to a customer such that he or she will purchase that same product or service again in the future.
B) being able to sell products that generate little to no customer returns or complaints.
C) the perceived benefits,both monetary and nonmonetary,that customers receive from a product compared with the cost associated with obtaining it.
D) the ability to provide a product at the lowest possible price after covering all production expenses.
E) selling a product regardless of whether or not it meets a customer's needs and/or wants.

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