What era in the history of marketing best reflects the idea that a firm's long-term success must include a company-wide effort to satisfy customer needs?

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The marketing concept era in the history of marketing emphasized the importance of focusing on the needs and wants of customers, and understanding these needs in order to create products and services that satisfy them. This era recognized that a company-wide effort was necessary to achieve long-term success, rather than simply relying on production or sales. Therefore, the marketing concept best reflects the idea that a firm's long-term success must include a company-wide effort to satisfy customer needs.

What Era in the History of Marketing Best Reflects the Idea