Outdoor Adventures is a company that sells clothing and gear related to all types of outdoor activities.In an effort to stave off competition,the company has begun keeping a log of customer interests and hobbies so it can alert them to local events of relevance,as well as send them articles that pertain to their favorite activities.In addition,Outdoor Adventures has added a section to its website where customers can post pictures of themselves using the store's gear.These efforts illustrate how the firm is engaged in

Question

Quizplus · Accepted Answer

Outdoor Adventures is engaging in relationship marketing by keeping track of customer interests and hobbies and sending them relevant information and providing a platform for them to share their experiences using the store's gear. This approach focuses on building long-term relationships with customers based on mutual trust and understanding.

Outdoor Adventures Is a Company That Sells Clothing and Gear