In marketing,states of felt deprivation are referred to as

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States of felt deprivation refer to needs, which are the underlying motivations that drive consumers to seek out products or solutions. While wants, desires, and cravings are all related to consumer desires for specific products or experiences, they are not necessarily linked to a felt deprivation that must be satisfied for basic survival or well-being. Opportunities are external factors that marketers can leverage to create value for customers, but they are not states of felt deprivation.

In Marketing,states of Felt Deprivation Are Referred to as