A new ice cream shop in town allows customers to create their own sundaes using various flavors of ice cream and toppings.The store owners have decided to have a contest for the most unique customer creation.They are asking customers to create a sundae,take a picture of their creation,and post it on their Facebook page as well as on Instagram so people can vote for their favorite.The winning creation will be featured on the shop's menu.This use of social media relates to which element of the marketing mix?

Question

Quizplus · Accepted Answer

The use of social media to announce the contest, post customer creations, and encourage voting reflects the promotional aspect of the marketing mix. The contest itself, which solicits customer participation and input, relates to the participatory aspect of the marketing mix.

A New Ice Cream Shop in Town Allows Customers to Create