When marketers evaluate whether a marketing campaign was successful by using metrics to measure performance,they are engaged in

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Marketing analytics refers to the use of data and metrics to measure the performance of marketing campaigns. This helps marketers understand what worked well and what could be improved in future campaigns. Brand management, global marketing, corporate social responsibility, and logistics may be important aspects of marketing, but they do not specifically relate to the measurement and evaluation of campaign performance through data and metrics.

When Marketers Evaluate Whether a Marketing Campaign Was Successful by Using