Compare the following statements to determine which one is accurate regarding marketing analytics.
A) Marketing analytics has not proven to be helpful in the allocation of resources.
B) The pressure to be more data driven has played a large role in the growing use of marketing analytics.
C) Marketing analytics is useful for analyzing the performance of products,but not for analyzing the performance of services or ideas.
D) Budgets related to marketing analytics are expected to decline in the coming years.
E) The advent of the Internet has reduced the need for marketers to engage in marketing analytics.
Correct Answer:
Verified
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