Two research assistants are coding episodes of How I Met Your Mother to compare how often sex is associated with love and commitment as opposed to pleasure and casual relationships.They are watching and listening for units of behaviours or conversations that fit within specific categories that the primary researcher gave them.When they are finished,they will compare their coding to see how similar their observations were.What part of this example of content analysis BEST represents creating a coding protocol?

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Creating a coding protocol involves developing a list of categories or codes that will be used to identify specific units of behavior or conversation. In this scenario, the primary researcher created the list of categories for the research assistants to use, which is the best representation of creating a coding protocol. The other options involve implementing the coding protocol or analyzing the data, but not necessarily creating the original protocol.

Two Research Assistants Are Coding Episodes of How I Met