If you want to know how often people do a behavior,you would look at the incidence of the behavior.

Name: If you want to know how often people do a behavior,you would look at the incidence of the behavior.
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Incidence refers to the number of new cases or occurrences of a behavior within a specific time period, not how often it is done. Frequency would be the correct term for how often a behavior is performed.

If You Want to Know How Often People Do a Behavior,you