Avid viewers of TV soap operas may begin to believe that sexual intercourse between unmarried individuals is mainstream because this is the most frequently shown sexual activity on these programs.Which of the following types of influences of the media is exemplified in this case?

Question

Quizplus · Accepted Answer

This example illustrates the cultivation theory, which suggests that long-term exposure to media content can shape viewers' perceptions of reality. In this case, frequent portrayals of sexual intercourse between unmarried individuals on TV soap operas may lead viewers to perceive such behavior as more common or acceptable in society than it may actually be.

Avid Viewers of TV Soap Operas May Begin to Believe