Derek's is a brick-and-mortar toy store.The firm is considering expanding its operations to include Internet sales.Which one of the following would be the best firm to use in a pure play approach to analyzing this proposed expansion?

Question

Quizplus · Accepted Answer

A pure play approach involves comparing the firm to another company that operates solely in the area of interest, which in this case is online sales. A toy store that sells online only would provide the most relevant comparison for analyzing the proposed expansion into Internet sales.

Derek's Is a Brick-And-Mortar Toy Store