Demand management seeks to estimate,control,smooth,coordinate,balance and influence the demand and supply for a firm's products and services in an effort to reduce total costs for the firm and its supply chain.

Question

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Demand management involves various activities aimed at controlling and optimizing the demand for a firm's products and services. These activities include forecasting demand, setting prices, managing promotions and incentives, and coordinating with the supply chain to ensure optimal production and inventory levels. The ultimate goal of demand management is to reduce costs for the firm and its supply chain by minimizing stock-outs, reducing excess inventory, and improving the efficiency of production and distribution processes.

Demand Management Seeks to Estimate,control,smooth,coordinate,balance and Influence the Demand and Supply