In a majority of firms,forecasting demand is the responsibility of the
A) Finance department
B) Marketing/Sales department
C) Production department
D) Product Development department
E) Engineering department

Question

Quizplus · Accepted Answer

Forecasting demand is closely related to the marketing and sales department as they are responsible for understanding customer needs, preferences and behavior. They use this information to anticipate future demand and plan production and inventory accordingly. The finance department plays a role in forecasting demand as well by providing financial data and analysis to support decision making, but typically the marketing/sales department has the primary responsibility for forecasting demand. The production, product development and engineering departments mainly focus on the actual production process rather than forecasting demand.

In a Majority of Firms,forecasting Demand Is the Responsibility of the