When multiple firms can produce a technology,losing money on the technology in the short term to promote it as a standard is highly risky.

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When multiple firms can produce a technology, losing money on the technology in the short term to promote it as a standard is highly risky because there is no guarantee that the competing firms will adopt it as a standard, and the firm may not be able to recover the costs of developing and promoting the technology.

When Multiple Firms Can Produce a Technology,losing Money on the Technology