Scripts & Scrolls Corp.supplies printing paper to select publishing houses.When its customers asked for a discount in the cost of supplies,the company had to oblige fearing that the customers might withdraw pending contracts.This shows the increased:

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The fact that the customers are able to demand a discount in the cost of supplies shows that they have a certain level of bargaining power over Scripts & Scrolls Corp. The fear of losing contracts also indicates that the customers have other options available which gives them even more leverage in negotiations. Therefore, the correct answer is A, which represents an increased bargaining power of buyers.