Sam's Sugar Corp.,a leading cane sugar manufacturer,faces a threat of going out of business when a rival company introduces a zero-calorie sweetener to replace the high-calorie cane sugar.According to Porter's five-force model,the two products are:

Question

Quizplus · Accepted Answer

The two products, cane sugar and zero-calorie sweetener, are substitutes as they serve the same purpose of sweetening and can be used interchangeably by consumers. The introduction of the zero-calorie sweetener poses a threat to Sam's Sugar Corp. as it may lead to a decrease in demand for their product and potentially result in the company going out of business.