Magnitude Inc.was the first company to introduce a video gaming console in the market.However,consumers were uncertain about the product,and its high costs discouraged consumers from purchasing it.Eventually,Magnitude withdrew the product from the market.A few years later,Mantel Corp.and Adventura Inc.came up with their respective gaming consoles and successfully established their products.In this scenario,Mantel and Adventura would be considered:
A) pioneers.
B) early followers.
C) laggards.
D) late movers.
Correct Answer:
Verified
Q12: In an industry characterized by increasing returns
Q13: The first entrants to sell in a
Q14: Other things being equal,less customer uncertainty favors
Q15: The initial cost of a good itself
Q16: Other things being equal,an entrant with a
Q18: First movers typically invest more in exploratory
Q19: A disadvantage of using parallel development processes
Q20: When a market is characterized by mature
Q21: Component technologies that are necessary for the
Q22: _ require multiple stages of a new
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