Jupiter Inc.,a software firm,is starting to face competition from the new entrant in its market,Coral Inc.Jupiter wants to prevent its existing customers from switching to Coral's newly developed software.Which of the following measures should Jupiter adopt to achieve its objective?
A) Ensuring that customers find its software simpler and more convenient to use than that of Coral
B) Keeping the initial cost of its software higher than that of Coral's
C) Keeping the prices of the complements required for its software higher than that set by Coral
D) Ensuring that fewer complementary products are available for its products in comparison to that for the products of Coral

Question

Quizplus · Accepted Answer

Jupiter should focus on making its software more appealing to customers by ensuring that it is simpler and more convenient to use than Coral's software. This will help Jupiter retain its existing customers and prevent them from switching to Coral. The other options, such as keeping the initial cost of its software higher, keeping the prices of complements high, or limiting the availability of complementary products, may not be effective in retaining customers in the long run, as customers may switch to Coral's software if they find it more attractive, regardless of the cost or availability of complementary products.