Earth Love Electronics Inc.has developed a lawn mower that runs on solar power.The lawn mowers are available in all local supermarkets and several electronic stores.According to the Buyer Utility Map,the company is trying to offer convenience utility in the _____ stage.

Question

Quizplus · Accepted Answer

The purchase stage is when customers are looking for convenience utility, which means making the product easy to find, buy and use, and this is exactly what Earth Love Electronics is trying to offer by making the solar-powered lawn mowers available in local supermarkets and electronic stores. The other stages mentioned (supplements, disposal, and maintenance) are not directly related to the convenience utility that the company is offering in the purchase stage.