The most threatening competitor to new entrants are close competitors, because they have similar structural features that help them adjust quickly and be flexible in decision making.

Question

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Perhaps more threatening than large competitors are close competitors, because they have similar structural features that help them adjust quickly and be flexible in decision making. Here again, a carefully crafted and executed combination strategy may be the best way for an entrepreneurial firm to thrive in a competitive environment.

The Most Threatening Competitor to New Entrants Are Close Competitors