International expansion can extend the life cycle of a product that is in its maturity stage in the company home country.

Question

Quizplus · Accepted Answer

Extending the life cycle of a product that is in its maturity stage in the home country but that has greater demand potential elsewhere is a benefit of international expansion. In recent decades, U.S. soft-drink producers such as Coca-Cola and PepsiCo have aggressively pursued international markets to attain levels of growth that simply would not be available in the United States.

International Expansion Can Extend the Life Cycle of a Product