Ricoh Americas Corporation has significant international operations. Faced with local reticence to adapt changes that come from other global regions, what does Ricoh suggest is the most successful approach?
A)Bring in global market representatives to force change locally.
B)Obligate local offices to adopt the corporate decision.
C)Ensure stakeholder participation early in the change process.
D)Ignore the problem because it is only a temporary issue.

Question

Quizplus · Accepted Answer

Another challenge that is fairly typical is that the not-invented-here mentality may set in when one region proposes an idea across the globe. There is no question that the passion for an idea is typically going to lie with the originator; as a result, it may be difficult for that person to understand or accept resistance from another region when that region does not feel the same passion for the idea or concept. It may turn into a long, emotional battle of wills if the other region believes it has a superior idea, concept, or current way of operating. This is often a surprise to a person new to global marketing or communications. The key to success is to ensure that the key stakeholders have a voice in the process early and can see their fingerprints on the finished idea.

Ricoh Americas Corporation Has Significant International Operations