A national grocery chain is divided into well-demarcated groups such as the Northeastern division, the Northwestern division, the Southeastern division, and the Southwestern division. These divisions have been set up based on the location of large groups of customers the company serves. In the context of departmentalization, this company is most likely using a(n)
A) geographic structure.
B) customer structure.
C) product structure.
D) organic structure.

Question

Quizplus · Accepted Answer

The company's grouping of divisions based on the location of customers indicates the use of geographic departmentalization.

A National Grocery Chain Is Divided into Well-Demarcated Groups Such