Steven,the CEO ofa company based in the U.S.travels toChina to meetthe CEO of a Chinese companyin order to discuss a jointmarketing strategy.Which of the following steps shouldSteven take up?
A) He must start with a meeting on critical business strategies.
B) He shouldestablish a relationship of trust before beginning business talk.
C) He must focus on innovative marketing to make the jointmarketing strategy a success.
D) He shouldfocus only on explaining the advantages of coordinating with each other.
Correct Answer:
Verified
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