_____ refers to the worth the customer places on what he or she gets (the total package of goods and services)relative to cost of acquiring it.
A) Benchmark
B) Quality
C) Value
D) Standard

Question

Quizplus · Accepted Answer

Value refers to the worth the customer places on what he or she gets (the total package of goods and services) relative to cost of acquiring it. Value may include timely delivery, helpful customer service, and low need for maintenance.

_____ Refers to the Worth the Customer Places on What