Disruptive innovations
A) allow a company to charge high prices for innovative products
B) allow consumers at the bottom of the market access to a product historically they did not have access to
C) allow for demanding consumers at the top of the market to access a product
D) are often simpler but more expensive for the consumer

Question

Quizplus · Accepted Answer

Disruptive innovations typically introduce products or services that are more affordable and accessible, targeting consumers at the lower end of the market who previously could not afford or access the existing products or services. This expands the market and disrupts the status quo by offering an alternative that meets the needs of a previously underserved segment.

Disruptive Innovations