A venture opportunity may be justified regardless of whether or not it is attractive in the marketplace.

Name: A venture opportunity may be justified regardless of whether or not it is attractive in the marketplace.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A venture opportunity may be justified based on factors other than market attractiveness, such as strategic fit or potential for future growth. However, market attractiveness is still an important consideration in evaluating a venture opportunity.

A Venture Opportunity May Be Justified Regardless of Whether or Not